Over the last two years we tracked the media and business performance of 73 innovative early-stage tech firms. Our analysis suggests that particular approaches and story angles earn more attention than others. Bringing those approaches and angles together in a considered strategy is vital. There are two key components in any successful strategy: drumbeat coverage… Continue reading What works when it comes to winning earned-media coverage?
Category: Trade Secrets
What does a ‘good’ level of media attention look like?
It’s a question we looked at closely in our report: Communicate & Grow. Looking at the media output of almost 80 ambitious, early-stage tech companies, we found that fewer than half (49%) of the tech businesses we studied got enough coverage in 12 months to fill more than a page of Google News mentions. 7%… Continue reading What does a ‘good’ level of media attention look like?
What kind of communicator are you? Does it matter?
Yes, it matters a lot if you are ambitious and seeking growth. Strong communicators outperform on all growth metrics. Our 2021 analysis of 73 early-stage tech businesses revealed four levels of media performance… 1. The Invisibles Representing 5% of the firms, they neither sought nor achieved recognition in earned media. They had small social media… Continue reading What kind of communicator are you? Does it matter?
What works best in PR for startups and fast-growth tech businesses?
Tech companies need to be known and trusted if they are to convince investors, customers and employees that they are worthy of their time, money and attention. However, building that recognition and respect is a challenge. There is enormous competition for attention: tens of thousands of new tech businesses are born in the UK every… Continue reading What works best in PR for startups and fast-growth tech businesses?
Editing is an undervalued creative craft
By Paul Coupar-Hennessy As a creative director, this may sound odd. But I spend as much time taking things away from creative ideas as I do adding to them. Editing is a very misunderstood and undervalued creative craft. It’s not just grammatical nitpicking. At its best, it’s more like good gardening – clearing away undergrowth… Continue reading Editing is an undervalued creative craft
Emotional marketing: How to win hearts as well as minds
By Nathan Makalena It’s Christmas time! The best time of year to see emotional advertising about “Why dear ol’ gran delights in coming over for ✱ INSERT BRAND NAME ✱” The reason this festive marketing can feel banal is that every car dealer, jeweller, and fast food establishment is saying the same thing (“Don’t you… Continue reading Emotional marketing: How to win hearts as well as minds
Three keys to getting your tech PR right
By Steph Dobson As the number of tech businesses has increased, specialist PR agencies that focus exclusively on creating positive reputations for digital and tech businesses have emerged – Roaring Mouse included. So how does tech PR differ? Here are three essential rules for successful PR for tech businesses. 1. Create belief A new tech… Continue reading Three keys to getting your tech PR right
5 ways investment-hungry startups can respond to the end of easy money
By James Taylor Financial issues were on the agenda at SaaStock last month, with global economic challenges and their impact on investment appetite dominating conversations. While European tech firms have enjoyed record funding levels in recent years, now is a challenging time to raise, particularly at a favourable multiple. VC firm Accel published new data… Continue reading 5 ways investment-hungry startups can respond to the end of easy money
How to win industry awards
By Paul Coupar-Hennessy For credibility, not much beats an award-win logo on your homepage. That logo concentrates three key messages in just a few pixels – and it delivers them in milliseconds. At a glance, viewers know that: the problem you’re trying to solve is seen as important your organisation is credible your product works.… Continue reading How to win industry awards
The tech stack: What tech does a PR team need today?
By Nathan Makalena At Roaring Mouse, we’ve built a purposeful PR tech stack, informed by client needs, and focused at helping us produce our best work for them. Here, we’ll share our picks for tech that tackles the key tasks of PR. Content – Keeping your copy sharp and your graphics smart A host of… Continue reading The tech stack: What tech does a PR team need today?