Tech companies need to be known and trusted if they are to convince investors, customers and employees that they are worthy of their time, money and attention. However, building that recognition and respect is a challenge. There is enormous competition for attention: tens of thousands of new tech businesses are born in the UK every… Continue reading What works best in PR for startups and fast-growth tech businesses?
Category: Trade Secrets
Editing is an undervalued creative craft
By Paul Coupar-Hennessy As a creative director, this may sound odd. But I spend as much time taking things away from creative ideas as I do adding to them. Editing is a very misunderstood and undervalued creative craft. It’s not just grammatical nitpicking. At its best, it’s more like good gardening – clearing away undergrowth… Continue reading Editing is an undervalued creative craft
Emotional marketing: How to win hearts as well as minds
By Nathan Makalena It’s Christmas time! The best time of year to see emotional advertising about “Why dear ol’ gran delights in coming over for ✱ INSERT BRAND NAME ✱” The reason this festive marketing can feel banal is that every car dealer, jeweller, and fast food establishment is saying the same thing (“Don’t you… Continue reading Emotional marketing: How to win hearts as well as minds
Three keys to getting your tech PR right
By Steph Dobson As the number of tech businesses has increased, specialist PR agencies that focus exclusively on creating positive reputations for digital and tech businesses have emerged – Roaring Mouse included. So how does tech PR differ? Here are three essential rules for successful PR for tech businesses. 1. Create belief A new tech… Continue reading Three keys to getting your tech PR right
5 ways investment-hungry startups can respond to the end of easy money
By James Taylor Financial issues were on the agenda at SaaStock last month, with global economic challenges and their impact on investment appetite dominating conversations. While European tech firms have enjoyed record funding levels in recent years, now is a challenging time to raise, particularly at a favourable multiple. VC firm Accel published new data… Continue reading 5 ways investment-hungry startups can respond to the end of easy money
How to win industry awards
By Paul Coupar-Hennessy For credibility, not much beats an award-win logo on your homepage. That logo concentrates three key messages in just a few pixels – and it delivers them in milliseconds. At a glance, viewers know that: the problem you’re trying to solve is seen as important your organisation is credible your product works.… Continue reading How to win industry awards
The tech stack: What tech does a PR team need today?
By Nathan Makalena At Roaring Mouse, we’ve built a purposeful PR tech stack, informed by client needs, and focused at helping us produce our best work for them. Here, we’ll share our picks for tech that tackles the key tasks of PR. Content – Keeping your copy sharp and your graphics smart A host of… Continue reading The tech stack: What tech does a PR team need today?
Improving PR impact with psychology
By James Taylor In a world of fragmented audiences, where those you want to influence are bombarded with thousands of commercial messages daily, communications need an edge. We’ve long advocated that PR and content campaigns must connect with the heart and mind, as emotion plays a part in even the most practical decisions. And we’ve… Continue reading Improving PR impact with psychology
Why do the best PR campaigns work?
The idea that any PR is good PR just isn’t true. There are good campaigns, there are bad campaigns, and – sometimes – there are outstanding campaigns that transform the way the world sees a business, a person, a product or a cause. Examples of highly successful PR campaigns in recent years include the ALS… Continue reading Why do the best PR campaigns work?
Measuring PR: a guide to the metrics that matter
Why measure the impact of a PR or communications campaign? Surely the bottom line is the only thing that matters? Yet large organisations can spend hundreds of thousands of pounds every year on media monitoring, evaluating coverage, and understanding how activities have affected sentiment. This level of investment is beyond the reach of most scale-up… Continue reading Measuring PR: a guide to the metrics that matter