Trade Secrets

Roaring Mouse is excited to announce the third in a series of quarterlies, designed to deliver the latest news, analysis and insight into the sectors we serve best. We finish with the AI Quarterly, which highlights the most pertinent news for businesses in the sector this quarter and boils down all the need to know […]

Roaring Mouse is excited to announce the second in a series of quarterlies, designed to deliver the latest news, analysis and insight into the sectors we serve best. We continue with the Cyber Security Quarterly which highlights the biggest news affecting businesses in the sector this quarter. We’ll also lay out the must attend events […]

Roaring Mouse is excited to announce the first in a series of quarterlies, designed to deliver the latest news, analysis and insight into the sectors we serve best. We kick off with the Fintech Quarterly which gives an overview of some of the biggest moves in the market, highlighting the five biggest UK fintech raises […]

The idea that any PR is good PR just isn’t true. There are good campaigns, there are bad campaigns, and – sometimes – there are outstanding campaigns that transform the way the world sees a business, a person, a product or a cause. Examples of highly successful PR campaigns in recent years include the ALS […]

Why measure the impact of a PR or communications campaign? Surely the bottom line is the only thing that matters? Yet large organisations can spend hundreds of thousands of pounds every year on media monitoring, evaluating coverage, and understanding how activities have affected sentiment. This level of investment is beyond the reach of most scale-up […]

Preparation is everything for media interviews. Prepare for them as you would for a client meeting. Find out about the interviewer, their audience and what they want to achieve from the engagement. Prepare three messages that you want to communicate and use them to frame your responses. Think about proof points to backup your messages […]