In a world where organisations recognise that they can’t do everything themselves and must work with a wider range of partners and suppliers than ever before, PR and communication should be part of your top line business strategy. Stakeholder mapping To start developing your communication strategy, identify the groups of people your business interacts with… Continue reading How to create a killer PR and communications strategy
When a single customer has the power to tell the world precisely what they think of your business, what people are saying about your service and product is increasingly important. But why is this the case? And how should you encourage this? Why is it important to get people talking? It goes without saying that… Continue reading How to get people talking about my business
We were delighted to be in pole position for a recent feature on the PR Moment website asking if retailers’ Christmas ads were a waste of money (we said no). The PR coup of the Christmas adverts is that the retailers have succeeded in making them huge stories in their own right, competitive events people… Continue reading Why are the Christmas ads so successful?
A few days ago, we provided some comments for a feature on the PR Moment website, looking at the challenges of getting customers covered by the media in today’s news environment. Some of our advice was published in the piece, which is available here. Here is everything we contributed: There are more PR people than ever… Continue reading How to get into the news
A question we hear a lot from startups we encounter is how they can be featured in TechCrunch. There is no surprise there. For many people working in technology, TechCrunch has a reputation that rivals the bible. It has more than 13 million followers on social media from the massed ranks of entrepreneurs, venture capitalists,… Continue reading How to get covered in TechCrunch
Some say that public relations is the business of building trust. We see its impact being wider, although it is fair to say that building trusted relationships with customers, prospects, investors, employees and other stakeholders remains a major objective for many organisations we work with. Good public relations can help organisations become more trusted by… Continue reading How to blend business PR & search marketing
Season 7 of the fantastic Mad Men returns to British TV screens tonight at 10pm on Sky Atlantic. Needless to say, we at Roaring Mouse are pretty excited about this. Don Draper isn’t a PR guy and the media environment at his disposal is nowhere near as varied and sophisticated as the one we see today,… Continue reading Pearls of PR wisdom from Mad Men
Today is World Book Day. My son has gone to school dressed as a Dementor from Harry Potter and I’ve pledged some cash to help fund the publication of a new book that, the author promises, will “sound the death knell for PR.” I’ve worked for international PR agencies, in-house at a FTSE 100 firm… Continue reading How businesses build winning reputations