Trade Secrets

In a world where organisations recognise that they can’t do everything themselves and must work with a wider range of partners and suppliers than ever before, PR and communication should be part of your top line business strategy. Stakeholder mapping To start developing your communication strategy, identify the groups of people your business interacts with […]

When a single customer has the power to tell the world precisely what they think of your business, what people are saying about your service and product is increasingly important. But why is this the case? And how should you encourage this? Why is it important to get people talking? It goes without saying that […]

We were delighted to be in pole position for a recent feature on the PR Moment website asking if retailers’ Christmas ads were a waste of money (we said no). The PR coup of the Christmas adverts is that the retailers have succeeded in making them huge stories in their own right, competitive events people […]

Most entrepreneurs start a business with an inkling of the brand they wish to build, even if it only exists in their head and extends no further than a name and set of personal beliefs. These early stage businesses mean most to those that feel a sense of ownership over it. However, as they begin […]

A few days ago, we provided some comments for a feature on the PR Moment website, looking at the challenges of getting customers covered by the media in today’s news environment. Some of our advice was published in the piece, which is available here. Here is everything we contributed: There are more PR people than ever […]

A question we hear a lot from startups we encounter is how they can be featured in TechCrunch. There is no surprise there. For many people working in technology, TechCrunch has a reputation that rivals the bible. It has more than 13 million followers on social media from the massed ranks of entrepreneurs, venture capitalists, […]