Over the last two years we tracked the media and business performance of 73 innovative early-stage tech firms. Our analysis suggests that particular approaches and story angles earn more attention than others. Bringing those approaches and angles together in a considered strategy is vital. There are two key components in any successful strategy: drumbeat coverage… Continue reading What works when it comes to winning earned-media coverage?
Tag: B2B PR
Roaring Mouse achieves hallmark of PR excellence
30 October 2020 Roaring Mouse Public Relations, a PR agency for early-stage technology businesses, today announced that it has achieved the PRCA’s Communications Management Standard (CMS), the gold standard for public relations agencies from the world’s largest and most influential PR professional body. Described by the PRCA as ‘the hallmark of PR excellence’, CMS is… Continue reading Roaring Mouse achieves hallmark of PR excellence
HappyWired appoints Roaring Mouse to support expansion
Roaring Mouse is delighted to announce that it has been appointed by technology consultancy HappyWired to help expand its client base in the UK. Roaring Mouse will lead a proactive content marketing campaign for HappyWired to attract IT professionals and owners of small and medium-sized businesses via online, search and social media. The campaign will… Continue reading HappyWired appoints Roaring Mouse to support expansion
Aire appoints Roaring Mouse to attract lenders in the UK and US
Roaring Mouse Public Relations, a specialist PR agency for early-stage technology businesses, today announced that it has been appointed by fintech company Aire to attract lenders to its pioneering credit insight service in the UK and US.
Magnificent seventh birthday Roaring Mouse
Gosh. We’re seven here at Roaring Mouse now, which calls for celebration and a look back on the year we made more connections, accelerated our growth, visited 10 Downing Street, and met both Kevin Keegan OBE and Mr. Motivator. After bringing in two big new customers during the summer of 2018, the last 12 months… Continue reading Magnificent seventh birthday Roaring Mouse