B2B Brand Strategy
At Roaring Mouse, we help B2B startups and technology businesses define their role in the world, get them seen by the right people at the right time, and craft magnetic messages that attract the right kind of customers, partners, investors and talent.
Even the best businesses can be affected by mishaps, misunderstandings and malicious acts that, if poorly handled, can stain their reputations. At Roaring Mouse, we have deep experience in helping B2B technology companies of all sizes manage issues that could harm their hard-won reputations. We help clients anticipate, prepare for, and even avoid these challenges. And we help them to communicate appropriately if required.
At Roaring Mouse, we use proven methodologies and decades of experience to create and deliver PR and content campaigns that land with impact. We use deep insight to inform our strategies and measure what matters most to drive buyers, investors, partners and talent to the point of action and advocacy. And we focus on building the kind of belief that genuinely drives customer success.
Tools we use to achieve success
Targeted Media Relations
We identify an audience’s most influential media sources and work tirelessly to achieve a media presence that makes a difference. We achieve positive, consistent coverage for clients in the media their audiences read daily, and how to secure the seminal media moments that make them sit up and take notice.
We deliver digital PR campaigns for clients that help them climb organic search rankings and significantly boost the value of their digital presence. We help clients consistently attract more of the right kind of traffic by establishing evidence and building links in the most authoritative online media sources.
We produce purposeful content that helps clients attract and convert more customers by speaking to the challenges, needs and desires of those they want to do business with. We use highly-effective storytelling techniques and evidence to speak to hearts and minds, build stronger relationships and guide more prospects to the point of purchase.
We are experts in the art and science of data storytelling and data-driven thought leadership. We help clients demonstrate unrivalled expertise by discovering and interpreting their data, and sharing compelling insights that create headlines, engage audiences and attract industry attention.
We help clients stand out from the crowd and be seen as the outstanding company in their space by winning prestigious awards that make their customers, partners, investors and employees take notice. We have an incredible track record of awards success and have helped clients win some of the UK's most high-profile business awards.
We have developed a unique analytics framework that uses clear and accessible KPIs to measure the impact of communications campaigns at every stage in the sales funnel. We use this to understand and inform progress, and identify the optimal mix of PR and marketing activities required to drive sales and growth for clients.