Trade Secrets
Free PR training material, content marketing tips and advice for business leaders

A decade ago I attended a meeting at my then employer with other founding members of a new business unit. My brief, as the PR lead, was to position the new venture positively and ensure customers recognised that our data and analytics could help with a wider set of requirements than was previously the case. […]

Most founders start a business with an inkling of the brand they wish to build, even if it only exists in their head and extends no further than a name and set of personal beliefs. These early stage businesses mean most to those that feel a sense of ownership over it. However, as businesses begin […]

One of the most useful books that business leaders can read is ‘Fame & Fortune: How Successful Companies Build Winning Reputations’ by Charles Fombrun and Cees Van Riel. It looks at the world’s most successful companies and identifies six main areas of public perception that contribute to their overall corporate reputations: Emotional Appeal: whether people like, […]

In a world where organisations recognise that they can’t do everything themselves and must work with a wider range of partners and suppliers than ever before, PR and communication should be part of your top line business strategy. Stakeholder mapping To start developing your communication strategy, identify the groups of people your business interacts with […]

When a single customer has the power to tell the world precisely what they think of your business, what people are saying about your service and product is increasingly important. But why is this the case? And how should you encourage this? Why is it important to get people talking? It goes without saying that […]

We were delighted to be in pole position for a recent feature on the PR Moment website asking if retailers’ Christmas ads were a waste of money (we said no). The PR coup of the Christmas adverts is that the retailers have succeeded in making them huge stories in their own right, competitive events people […]

SECURING NEW CONNECTIONS WITH UK SMES
Beaming, the business ISP, Beaming, had to stand out and be seen as outstanding to grow quickly in a noisy and highly competitive market. In 2016, it hired Roaring Mouse to accelerate its expansion.
Roaring Mouse put in place an integrated PR and content marketing campaign for Beaming based on insight, thought leadership and rich video content.
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PUBLIC RELATIONS
Roaring Mouse specialises in creating and delivering PR campaigns that engage and impress the investors, business leaders, decision makers and buyers our customers want to do business with.
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CONTENT MARKETING
We can help you produce remarkable content that captures the attention of potential buyers, establishes trust in your brand and, ultimately, maximises the chances that you will make a sale.
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PR TRAINING
Roaring Mouse provides a range of bespoke PR training courses and workshops to help business leaders, marketing professionals and University students communicate with greater impact.
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