Trade Secrets
Free PR training material, content marketing tips and advice for business leaders

Reviews Depending on your product or service, there may be journalists and bloggers willing to try it out. Reach out to the right individual, explain how what you offer will improve the lives of their audience and ask if they’d be willing to try it for free. Follow up with them to ensure they know […]

The news pages of national, regional, business, trade, and technical media, we well as the vast number of specialist blogs that exist today, provide ample opportunities for scale-up companies to build awareness with those they wish to influence. Journalists and bloggers rely heavily on sharing news to inform their audiences and keep them coming back […]

Quality content has always played an important role in maximising the rate at which website visitors become paying customers. The explosion of social media and changes to Google’s algorithm mean it has also become one of the most significant factors in how much traffic a website attracts in the first place. The value of a […]

A decade ago I attended a meeting at my then employer with other founding members of a new business unit. My brief, as the PR lead, was to position the new venture positively and ensure customers recognised that our data and analytics could help with a wider set of requirements than was previously the case. […]

Most founders start a business with an inkling of the brand they wish to build, even if it only exists in their head and extends no further than a name and set of personal beliefs. These early stage businesses mean most to those that feel a sense of ownership over it. However, as businesses begin […]

One of the most useful books that business leaders can read is ‘Fame & Fortune: How Successful Companies Build Winning Reputations’ by Charles Fombrun and Cees Van Riel. It looks at the world’s most successful companies and identifies six main areas of public perception that contribute to their overall corporate reputations: Emotional Appeal: whether people like, […]

SECURING NEW CONNECTIONS WITH UK SMES
Beaming, the business ISP, Beaming, had to stand out and be seen as outstanding to grow quickly in a noisy and highly competitive market. In 2016, it hired Roaring Mouse to accelerate its expansion.
Roaring Mouse put in place an integrated PR and content marketing campaign for Beaming based on insight, thought leadership and rich video content.
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PUBLIC RELATIONS
Roaring Mouse specialises in creating and delivering PR campaigns that engage and impress the investors, business leaders, decision makers and buyers our customers want to do business with.
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CONTENT MARKETING
We can help you produce remarkable content that captures the attention of potential buyers, establishes trust in your brand and, ultimately, maximises the chances that you will make a sale.
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PR TRAINING
Roaring Mouse provides a range of bespoke PR training courses and workshops to help business leaders, marketing professionals and University students communicate with greater impact.
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