What does a ‘good’ level of media attention look like?

Photo by Ant Rozetsky on Unsplash

It’s a question we looked at closely in our report: Communicate & Grow. Looking at the media output of almost 80 ambitious, early-stage tech companies, we found that fewer than half (49%) of the tech businesses we studied got enough coverage in 12 months to fill more than a page of Google News mentions. 7%… Continue reading What does a ‘good’ level of media attention look like?

What kind of communicator are you? Does it matter?

Photo by Ant Rozetsky on Unsplash

Yes, it matters a lot if you are ambitious and seeking growth. Strong communicators outperform on all growth metrics. Our 2021 analysis of 73 early-stage tech businesses revealed four levels of media performance… 1. The Invisibles Representing 5% of the firms, they neither sought nor achieved recognition in earned media. They had small social media… Continue reading What kind of communicator are you? Does it matter?

We’re hiring: Tech PR Account Manager

Thanks to booming demand for our services, Roaring Mouse Public Relations is looking to recruit a B2B-focused PR Account Manager with a passion for technology startups. We are a specialist PR agency based in Chesterfield, UK, working with clients globally. We’ve got a wealth of experience in the fintech, cybersecurity, AI / data science, cleantech… Continue reading We’re hiring: Tech PR Account Manager

Former-Barclays execs appoint Roaring Mouse to support new UK digital bank

Pennyworth founders Jeremy Takle (left) and Ben Harvey (right)

20 October 2020 Roaring Mouse Public Relations, a specialist PR agency for early-stage technology businesses, today announced that it has been recruited to advise Pennyworth, a new digital bank planning to launch in the UK in 2021. Founded by Jeremy Takle and Ben Harvey, formerly Managing Director and Head of Product respectively at Barclays’ US… Continue reading Former-Barclays execs appoint Roaring Mouse to support new UK digital bank

After Eight: happy birthday Roaring Mouse

Photo by Alexandre Lion on Unsplash

It’s hard, looking back, to know precisely how to feel about our eighth full year in business. While, thankfully, we’ve remained at least one step removed from the human catastrophe of COVID, we’ve certainly felt its impact. Financially, it turned out to be a steady year. We achieved growth of 7%, alongside a respectable profit… Continue reading After Eight: happy birthday Roaring Mouse

Aire appoints Roaring Mouse to attract lenders in the UK and US

Aneesh Varma at WIRED Smarter 2019

Roaring Mouse Public Relations, a specialist PR agency for early-stage technology businesses, today announced that it has been appointed by fintech company Aire to attract lenders to its pioneering credit insight service in the UK and US.

10 things tech entrepreneurs told us about VC firms

We were recently invited to meet with a Venture Capital firm that wanted to boost its portfolio of early-stage European technology startups. One of the first things we do when responding to a brief is to put ourselves in the minds of that customer’s target audience, to understand more fully the challenges and issues they… Continue reading 10 things tech entrepreneurs told us about VC firms

High 5: a birthday update from Roaring Mouse

Roaring Mouse is five years old today. The extra admin associated with year end is upon us, but it is also a time for some reflection on what has been our best year yet. Roaring Mouse started trading on 1 October 2012 to provide progressive businesses with an edge in today’s increasingly digital media environment,… Continue reading High 5: a birthday update from Roaring Mouse

Listen to allpago’s start-up story in the FT

Earlier this year, we arranged for Philipp Bock, the founder and CEO of allpago, to speak with Jonathan Moules of the Financial Times about his company and how it solves one of the biggest problems faced by businesses in Latin America: the lack of a localised cross border payments infrastructure. The interview has just been published as… Continue reading Listen to allpago’s start-up story in the FT

LatAm fintech pioneer appoints Roaring Mouse for international PR

We are delighted to announce that Roaring Mouse has been appointed by allpago, a leading payment service provider in Latin America, to build new relationships with global e-commerce merchants. Roaring Mouse will implement a PR campaign spanning business, online and social media to educate global merchants based in Europe and North America about the e-commerce opportunity in… Continue reading LatAm fintech pioneer appoints Roaring Mouse for international PR