It’s a question we looked at closely in our report: Communicate & Grow. Looking at the media output of almost 80 ambitious, early-stage tech companies, we found that fewer than half (49%) of the tech businesses we studied got enough coverage in 12 months to fill more than a page of Google News mentions. 7%… Continue reading What does a ‘good’ level of media attention look like?
Why measure the impact of a PR or communications campaign? Surely the bottom line is the only thing that matters? Yet large organisations can spend hundreds of thousands of pounds every year on media monitoring, evaluating coverage, and understanding how activities have affected sentiment. This level of investment is beyond the reach of most scale-up… Continue reading Measuring PR: a guide to the metrics that matter
We are delighted to announce that Roaring Mouse has been hired to run a proactive corporate and trade PR campaign for Senseye, a VC-backed startup that provides data analytics to industrial organisations. Roaring Mouse has been retained by Senseye following a six-month trade PR trial that focused on building awareness of the company and its… Continue reading Senseye hires Roaring Mouse for corporate and trade PR support
Preparation is everything for media interviews. Prepare for them as you would for a client meeting. Find out about the interviewer, their audience and what they want to achieve from the engagement. Prepare three messages that you want to communicate and use them to frame your responses. Think about proof points to backup your messages… Continue reading How to prepare for a media interview
Reviews Depending on your product or service, there may be journalists and bloggers willing to try it out. Reach out to the right individual, explain how what you offer will improve the lives of their audience and ask if they’d be willing to try it for free. Follow up with them to ensure they know… Continue reading 5 ways to get your business noticed (when you’ve no news to share)
The news pages of national, regional, business, trade, and technical media, we well as the vast number of specialist blogs that exist today, provide ample opportunities for scale-up companies to build awareness with those they wish to influence. Journalists and bloggers rely heavily on sharing news to inform their audiences and keep them coming back… Continue reading How to make noise with news
Several hours before the Prime Minister called off tomorrow’s vote on her Brexit Withdrawal Agreement, I attended a meeting at 10 Downing Street with Kelly Tolhurst MP, the UK’s Minister for Small Business, and around 30 other leaders from businesses across the UK to discuss the thorny issue in person. There had been no noise… Continue reading Businesses want certainty on Brexit
Quality content has always played an important role in maximising the rate at which website visitors become paying customers. The explosion of social media and changes to Google’s algorithm mean it has also become one of the most significant factors in how much traffic a website attracts in the first place. The value of a… Continue reading How to build your businesses with content
A decade ago I attended a meeting at my then employer with other founding members of a new business unit. My brief, as the PR lead, was to position the new venture positively and ensure customers recognised that our data and analytics could help with a wider set of requirements than was previously the case.… Continue reading How to win business with words and web
Most founders start a business with an inkling of the brand they wish to build, even if it only exists in their head and extends no further than a name and set of personal beliefs. These early stage businesses mean most to those that feel a sense of ownership over it. However, as businesses begin… Continue reading What is the purpose of your business?