HonuWorx, a remote robotics company focused on subsea operations, has appointed Roaring Mouse to help support strategic communications as the company moves to its next round of fundraising. Based in Aberdeen, HonuWorx combines autonomous submarines, robotics, AI and advanced communications technologies to reduce the risk, cost and carbon footprint of subsea exploration and intervention. It… Continue reading Scottish robotics pioneer appoints Roaring Mouse to build ‘SpaceX of subsea’ reputation
Tag: B2B tech PR
What works when it comes to winning earned-media coverage?
Over the last two years we tracked the media and business performance of 73 innovative early-stage tech firms. Our analysis suggests that particular approaches and story angles earn more attention than others. Bringing those approaches and angles together in a considered strategy is vital. There are two key components in any successful strategy: drumbeat coverage… Continue reading What works when it comes to winning earned-media coverage?