What works when it comes to winning earned-media coverage?

Photo by Ant Rozetsky on Unsplash

Over the last two years we tracked the media and business performance of 73 innovative early-stage tech firms. Our analysis suggests that particular approaches and story angles earn more attention than others. Bringing those approaches and angles together in a considered strategy is vital. There are two key components in any successful strategy: drumbeat coverage… Continue reading What works when it comes to winning earned-media coverage?