Most founders start a business with an inkling of the brand they wish to build, even if it only exists in their head and extends no further than a name and set of personal beliefs. These early stage businesses mean most to those that feel a sense of ownership over it. However, as businesses begin… Continue reading What is the purpose of your business?
Category: The New PR
The 6 components of winning corporate reputations
One of the most useful books that business leaders can read is ‘Fame & Fortune: How Successful Companies Build Winning Reputations’ by Charles Fombrun and Cees Van Riel. It looks at the world’s most successful companies and identifies six main areas of public perception that contribute to their overall corporate reputations: Emotional Appeal: whether people like,… Continue reading The 6 components of winning corporate reputations
Showcase: What makes a great place to work?
As part of our work with Beaming, the business ISP, we have produced a short film exploring the characteristics of a great place to work. We spoke three small businesses that have been recognised with great workplace awards and published the film with a study showing the characteristics UK business leaders rate most highly. Check… Continue reading Showcase: What makes a great place to work?
How to get people talking about my business
When a single customer has the power to tell the world precisely what they think of your business, what people are saying about your service and product is increasingly important. But why is this the case? And how should you encourage this? Why is it important to get people talking? It goes without saying that… Continue reading How to get people talking about my business
A celebration of six at Roaring Mouse
Although more than a year ago, it hardly feels like any time at all since we last wrote the one of these, a blog about when Roaring Mouse turned five, which is probably why it’s taken until the middle of October to do a post for our sixth birthday. The other reason why this celebration… Continue reading A celebration of six at Roaring Mouse
My time at Roaring Mouse
In August 2018, Roaring Mouse was delighted to open the doors of its new Chesterfield office to Nathan Makalena, a journalism student from the University of Sheffield, who spent two weeks as our first ever summer intern. Here is Nathan’s warts and all review of his time working at Roaring Mouse… My two main worries before… Continue reading My time at Roaring Mouse
10 things tech entrepreneurs told us about VC firms
We were recently invited to meet with a Venture Capital firm that wanted to boost its portfolio of early-stage European technology startups. One of the first things we do when responding to a brief is to put ourselves in the minds of that customer’s target audience, to understand more fully the challenges and issues they… Continue reading 10 things tech entrepreneurs told us about VC firms
Roaring Mouse named as top UK small business adviser
Roaring Mouse has been recognised as one of the top five small business PR advisers in the UK, as well as one of the UK’s top 50 small business advisers overall. Roaring Mouse was selected for this award by business organisation Enterprise Nation thanks to our work helping small businesses get a good start in life… Continue reading Roaring Mouse named as top UK small business adviser
Listen to allpago’s start-up story in the FT
Earlier this year, we arranged for Philipp Bock, the founder and CEO of allpago, to speak with Jonathan Moules of the Financial Times about his company and how it solves one of the biggest problems faced by businesses in Latin America: the lack of a localised cross border payments infrastructure. The interview has just been published as… Continue reading Listen to allpago’s start-up story in the FT
Connected cows & B2B tech predictions for 2017
A business journalist we know asked recently what the big technologies were that businesses would be thinking about in 2017. It is a huge question without an easy answer. Experts like Gartner dedicate huge amounts of time and resources to understanding emerging technologies and are far better qualified to make that kind of call. I… Continue reading Connected cows & B2B tech predictions for 2017