The idea that any PR is good PR just isn’t true. There are good campaigns, there are bad campaigns, and – sometimes – there are outstanding campaigns that transform the way the world sees a business, a person, a product or a cause. Examples of highly successful PR campaigns in recent years include the ALS… Continue reading Why do the best PR campaigns work?
Tag: consumer PR
5 ways to get your business noticed (when you’ve no news to share)
Reviews Depending on your product or service, there may be journalists and bloggers willing to try it out. Reach out to the right individual, explain how what you offer will improve the lives of their audience and ask if they’d be willing to try it for free. Follow up with them to ensure they know… Continue reading 5 ways to get your business noticed (when you’ve no news to share)
What is the purpose of your business?
Most founders start a business with an inkling of the brand they wish to build, even if it only exists in their head and extends no further than a name and set of personal beliefs. These early stage businesses mean most to those that feel a sense of ownership over it. However, as businesses begin… Continue reading What is the purpose of your business?
How to create a killer PR and communications strategy
In a world where organisations recognise that they can’t do everything themselves and must work with a wider range of partners and suppliers than ever before, PR and communication should be part of your top line business strategy. Stakeholder mapping To start developing your communication strategy, identify the groups of people your business interacts with… Continue reading How to create a killer PR and communications strategy
How to get people talking about my business
When a single customer has the power to tell the world precisely what they think of your business, what people are saying about your service and product is increasingly important. But why is this the case? And how should you encourage this? Why is it important to get people talking? It goes without saying that… Continue reading How to get people talking about my business
Does your business lack a sense of purpose?
Most entrepreneurs start a business with an inkling of the brand they wish to build, even if it only exists in their head and extends no further than a name and set of personal beliefs. These early stage businesses mean most to those that feel a sense of ownership over it. However, as they begin… Continue reading Does your business lack a sense of purpose?
High 5: a birthday update from Roaring Mouse
Roaring Mouse is five years old today. The extra admin associated with year end is upon us, but it is also a time for some reflection on what has been our best year yet. Roaring Mouse started trading on 1 October 2012 to provide progressive businesses with an edge in today’s increasingly digital media environment,… Continue reading High 5: a birthday update from Roaring Mouse