The idea that any PR is good PR just isn’t true. There are good campaigns, there are bad campaigns, and – sometimes – there are outstanding campaigns that transform the way the world sees a business, a person, a product or a cause. Examples of highly successful PR campaigns in recent years include the ALS… Continue reading Why do the best PR campaigns work?
Why measure the impact of a PR or communications campaign? Surely the bottom line is the only thing that matters? Yet large organisations can spend hundreds of thousands of pounds every year on media monitoring, evaluating coverage, and understanding how activities have affected sentiment. This level of investment is beyond the reach of most scale-up… Continue reading Measuring PR: a guide to the metrics that matter
Quality content has always played an important role in maximising the rate at which website visitors become paying customers. The explosion of social media and changes to Google’s algorithm mean it has also become one of the most significant factors in how much traffic a website attracts in the first place. The value of a… Continue reading How to build your businesses with content
A decade ago I attended a meeting at my then employer with other founding members of a new business unit. My brief, as the PR lead, was to position the new venture positively and ensure customers recognised that our data and analytics could help with a wider set of requirements than was previously the case.… Continue reading How to win business with words and web
When a single customer has the power to tell the world precisely what they think of your business, what people are saying about your service and product is increasingly important. But why is this the case? And how should you encourage this? Why is it important to get people talking? It goes without saying that… Continue reading How to get people talking about my business
We are delighted to announce that Billi Golland has joined Roaring Mouse as its first ever PR Account Executive. Billi is a graduate of Durham University and is passionate about start-ups and growing businesses. She worked in various marketing roles before joining Roaring Mouse, including running social media campaigns for Sheffield’s premier chain of Mexican restaurants.… Continue reading Roaring Mouse appoints first ever Account Executive
Roaring Mouse has been recognised as one of the top five small business PR advisers in the UK, as well as one of the UK’s top 50 small business advisers overall. Roaring Mouse was selected for this award by business organisation Enterprise Nation thanks to our work helping small businesses get a good start in life… Continue reading Roaring Mouse named as top UK small business adviser
We were delighted to be in pole position for a recent feature on the PR Moment website asking if retailers’ Christmas ads were a waste of money (we said no). The PR coup of the Christmas adverts is that the retailers have succeeded in making them huge stories in their own right, competitive events people… Continue reading Why are the Christmas ads so successful?
Some say that public relations is the business of building trust. We see its impact being wider, although it is fair to say that building trusted relationships with customers, prospects, investors, employees and other stakeholders remains a major objective for many organisations we work with. Good public relations can help organisations become more trusted by… Continue reading How to blend business PR & search marketing