It’s hard, looking back, to know precisely how to feel about our eighth full year in business. While, thankfully, we’ve remained at least one step removed from the human catastrophe of COVID, we’ve certainly felt its impact. Financially, it turned out to be a steady year. We achieved growth of 7%, alongside a respectable profit… Continue reading After Eight: happy birthday Roaring Mouse
Tag: online PR
Roaring Mouse appointed to support Tech Show North
We are delighted to announce that Roaring Mouse has been appointed by Prolific North as the official PR partner for its new Tech Show North event in Manchester. Roaring Mouse has been engaged by Prolific North to help attract exhibitors and delegates to Tech Show North, which will take place 8 – 9 May 2019… Continue reading Roaring Mouse appointed to support Tech Show North
Why do the best PR campaigns work?
The idea that any PR is good PR just isn’t true. There are good campaigns, there are bad campaigns, and – sometimes – there are outstanding campaigns that transform the way the world sees a business, a person, a product or a cause. Examples of highly successful PR campaigns in recent years include the ALS… Continue reading Why do the best PR campaigns work?
Measuring PR: a guide to the metrics that matter
Why measure the impact of a PR or communications campaign? Surely the bottom line is the only thing that matters? Yet large organisations can spend hundreds of thousands of pounds every year on media monitoring, evaluating coverage, and understanding how activities have affected sentiment. This level of investment is beyond the reach of most scale-up… Continue reading Measuring PR: a guide to the metrics that matter
Senseye hires Roaring Mouse for corporate and trade PR support
We are delighted to announce that Roaring Mouse has been hired to run a proactive corporate and trade PR campaign for Senseye, a VC-backed startup that provides data analytics to industrial organisations. Roaring Mouse has been retained by Senseye following a six-month trade PR trial that focused on building awareness of the company and its… Continue reading Senseye hires Roaring Mouse for corporate and trade PR support
5 ways to get your business noticed (when you’ve no news to share)
Reviews Depending on your product or service, there may be journalists and bloggers willing to try it out. Reach out to the right individual, explain how what you offer will improve the lives of their audience and ask if they’d be willing to try it for free. Follow up with them to ensure they know… Continue reading 5 ways to get your business noticed (when you’ve no news to share)
How to build your businesses with content
Quality content has always played an important role in maximising the rate at which website visitors become paying customers. The explosion of social media and changes to Google’s algorithm mean it has also become one of the most significant factors in how much traffic a website attracts in the first place. The value of a… Continue reading How to build your businesses with content
How to win business with words and web
A decade ago I attended a meeting at my then employer with other founding members of a new business unit. My brief, as the PR lead, was to position the new venture positively and ensure customers recognised that our data and analytics could help with a wider set of requirements than was previously the case.… Continue reading How to win business with words and web
What is the purpose of your business?
Most founders start a business with an inkling of the brand they wish to build, even if it only exists in their head and extends no further than a name and set of personal beliefs. These early stage businesses mean most to those that feel a sense of ownership over it. However, as businesses begin… Continue reading What is the purpose of your business?
How to create a killer PR and communications strategy
In a world where organisations recognise that they can’t do everything themselves and must work with a wider range of partners and suppliers than ever before, PR and communication should be part of your top line business strategy. Stakeholder mapping To start developing your communication strategy, identify the groups of people your business interacts with… Continue reading How to create a killer PR and communications strategy