The New PR

Our musings on PR, marketing and how business is evolving

Welcome back to Roaring Mouse’s roundup of B2B technology news. This week’s biggest stories include… 1. A shift in Silicon Valley. No stranger to disruption, the rigid demographics of Silicon Valley might be starting to change under pressure from the black community. After years of calls for progress, VCs have committed to changing the predominately […]

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Welcome to the first in a series of blogs from Roaring Mouse highlighting the most crucial B2B technology news. This week’s top 5 stories were as follows… 1. SpaceX soars. With the launch of its Crew Dragon spacecraft, SpaceX became the first company to send humans into space. The collaboration between Nasa and SpaceX opens […]

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We are delighted to announce that Roaring Mouse has been appointed by Prolific North as the official PR partner for its new Tech Show North event in Manchester. Roaring Mouse has been engaged by Prolific North to help attract exhibitors and delegates to Tech Show North, which will take place 8 – 9 May 2019 […]

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The idea that any PR is good PR just isn’t true. There are good campaigns, there are bad campaigns, and – sometimes – there are outstanding campaigns that transform the way the world sees a business, a person, a product or a cause. Examples of highly successful PR campaigns in recent years include the ALS […]

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Why measure the impact of a PR or communications campaign? Surely the bottom line is the only thing that matters? Yet large organisations can spend hundreds of thousands of pounds every year on media monitoring, evaluating coverage, and understanding how activities have affected sentiment. This level of investment is beyond the reach of most scale-up […]

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We are delighted to announce that Roaring Mouse has been hired to run a proactive corporate and trade PR campaign for Senseye, a VC-backed startup that provides data analytics to industrial organisations. Roaring Mouse has been retained by Senseye following a six-month trade PR trial that focused on building awareness of the company and its […]

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