Why measure the impact of a PR or communications campaign? Surely the bottom line is the only thing that matters? Yet large organisations can spend hundreds of thousands of pounds every year on media monitoring, evaluating coverage, and understanding how activities have affected sentiment. This level of investment is beyond the reach of most scale-up… Continue reading Measuring PR: a guide to the metrics that matter
Author: James Taylor
Senseye hires Roaring Mouse for corporate and trade PR support
We are delighted to announce that Roaring Mouse has been hired to run a proactive corporate and trade PR campaign for Senseye, a VC-backed startup that provides data analytics to industrial organisations. Roaring Mouse has been retained by Senseye following a six-month trade PR trial that focused on building awareness of the company and its… Continue reading Senseye hires Roaring Mouse for corporate and trade PR support
How to build your businesses with content
Quality content has always played an important role in maximising the rate at which website visitors become paying customers. The explosion of social media and changes to Google’s algorithm mean it has also become one of the most significant factors in how much traffic a website attracts in the first place. The value of a… Continue reading How to build your businesses with content
How to win business with words and web
A decade ago I attended a meeting at my then employer with other founding members of a new business unit. My brief, as the PR lead, was to position the new venture positively and ensure customers recognised that our data and analytics could help with a wider set of requirements than was previously the case.… Continue reading How to win business with words and web
What is the purpose of your business?
Most founders start a business with an inkling of the brand they wish to build, even if it only exists in their head and extends no further than a name and set of personal beliefs. These early stage businesses mean most to those that feel a sense of ownership over it. However, as businesses begin… Continue reading What is the purpose of your business?
The 6 components of winning corporate reputations
One of the most useful books that business leaders can read is ‘Fame & Fortune: How Successful Companies Build Winning Reputations’ by Charles Fombrun and Cees Van Riel. It looks at the world’s most successful companies and identifies six main areas of public perception that contribute to their overall corporate reputations: Emotional Appeal: whether people like,… Continue reading The 6 components of winning corporate reputations
How to create a killer PR and communications strategy
In a world where organisations recognise that they can’t do everything themselves and must work with a wider range of partners and suppliers than ever before, PR and communication should be part of your top line business strategy. Stakeholder mapping To start developing your communication strategy, identify the groups of people your business interacts with… Continue reading How to create a killer PR and communications strategy
Roaring Mouse appoints first ever Account Executive
We are delighted to announce that Billi Golland has joined Roaring Mouse as its first ever PR Account Executive. Billi is a graduate of Durham University and is passionate about start-ups and growing businesses. She worked in various marketing roles before joining Roaring Mouse, including running social media campaigns for Sheffield’s premier chain of Mexican restaurants.… Continue reading Roaring Mouse appoints first ever Account Executive
My time at Roaring Mouse
In August 2018, Roaring Mouse was delighted to open the doors of its new Chesterfield office to Nathan Makalena, a journalism student from the University of Sheffield, who spent two weeks as our first ever summer intern. Here is Nathan’s warts and all review of his time working at Roaring Mouse… My two main worries before… Continue reading My time at Roaring Mouse
10 things tech entrepreneurs told us about VC firms
We were recently invited to meet with a Venture Capital firm that wanted to boost its portfolio of early-stage European technology startups. One of the first things we do when responding to a brief is to put ourselves in the minds of that customer’s target audience, to understand more fully the challenges and issues they… Continue reading 10 things tech entrepreneurs told us about VC firms