How to get covered in TechCrunch

A question we hear a lot from startups we encounter is how they can be featured in TechCrunch. There is no surprise there. For many people working in technology, TechCrunch has a reputation that rivals the bible. It has more than 13 million followers on social media from the massed ranks of entrepreneurs, venture capitalists,… Continue reading How to get covered in TechCrunch

5 things to do in Derbyshire

Roaring Mouse Christmas Card 2016. Kinder Scout. Peak District.

Season’s greeting dear visitor! If you’ve popped by before you might have noticed things are a little different around here. Our Christmas present to ourselves this year was to have this website redesigned by the good people at Crush Design. We also have some presents for you. The first is this picture taken at the… Continue reading 5 things to do in Derbyshire

How businesses build winning reputations

How businesses build winning reputations

Today is World Book Day. My son has gone to school dressed as a Dementor from Harry Potter and I’ve pledged some cash to help fund the publication of a new book that, the author promises, will “sound the death knell for PR.” I’ve worked for international PR agencies, in-house at a FTSE 100 firm… Continue reading How businesses build winning reputations

PR lessons from growing businesses

PR lessons for growing businesses

Well before Roaring Mouse launched last year, I started spending time meeting with founders, entrepreneurs and innovators from a wide range of firms in the digital, technology, telecommunications and advanced manufacturing sectors. After several years at a multinational, it was vital to spend time reconnecting with different kinds of early-stage and fast-growth businesses, and learning… Continue reading PR lessons from growing businesses