The 6 components of winning corporate reputations

One of the most useful books that business leaders can read is ‘Fame & Fortune: How Successful Companies Build Winning Reputations’ by Charles Fombrun and Cees Van Riel. It looks at the world’s most successful companies and identifies six main areas of public perception that contribute to their overall corporate reputations: Emotional Appeal: whether people like,… Continue reading The 6 components of winning corporate reputations

How to create a killer PR and communications strategy

In a world where organisations recognise that they can’t do everything themselves and must work with a wider range of partners and suppliers than ever before, PR and communication should be part of your top line business strategy. Stakeholder mapping To start developing your communication strategy, identify the groups of people your business interacts with… Continue reading How to create a killer PR and communications strategy

Showcase: What makes a great place to work?

As part of our work with Beaming, the business ISP, we have produced a short film exploring the characteristics of a great place to work. We spoke three small businesses that have been recognised with great workplace awards and published the film with a study showing the characteristics UK business leaders rate most highly. Check… Continue reading Showcase: What makes a great place to work?

How to get people talking about my business

When a single customer has the power to tell the world precisely what they think of your business, what people are saying about your service and product is increasingly important. But why is this the case? And how should you encourage this? Why is it important to get people talking? It goes without saying that… Continue reading How to get people talking about my business

A celebration of six at Roaring Mouse

Although more than a year ago, it hardly feels like any time at all since we last wrote the one of these, a blog about when Roaring Mouse turned five, which is probably why it’s taken until the middle of October to do a post for our sixth birthday. The other reason why this celebration… Continue reading A celebration of six at Roaring Mouse

The reality of running a tech scaleup

What does it take to build a technology business? The answer for Alexandra Depledge MBE, co-founder of Hassle.com, is “vision and massive amounts of naivety.” “The vision to think big enough and be innovative enough, and naive enough to think you can execute the shit out of it.” This video ‘Alexandra Depledge: startups, the sharing economy and… Continue reading The reality of running a tech scaleup

What does the budget mean for small tech businesses?

We’ve just come back from the offices of Mitchells Accountants in Chesterfield, where James has taken part in a business discussion put on by the Derbyshire Times and Destination Chesterfield and today’s Budget. Now, the devil is always in the detail when it comes to Budgets, and it has to be said that the measures… Continue reading What does the budget mean for small tech businesses?