Trade Secrets

Free PR training material, content marketing tips and advice for business leaders

How businesses build winning reputations

Today is World Book Day. My son has gone to school dressed as a Dementor from Harry Potter and I’ve pledged some cash to help fund the publication of a new book that, the author promises, will “sound the death knell for PR.” I’ve worked for international PR agencies, in-house at a FTSE 100 firm […]

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