HonuWorx, a remote robotics company focused on subsea operations, has appointed Roaring Mouse to help support strategic communications as the company moves to its next round of fundraising. Based in Aberdeen, HonuWorx combines autonomous submarines, robotics, AI and advanced communications technologies to reduce the risk, cost and carbon footprint of subsea exploration and intervention. It… Continue reading Scottish robotics pioneer appoints Roaring Mouse to build ‘SpaceX of subsea’ reputation
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B2B marketing for a Gen Z audience
By Nathan Makalena Lots has been written about marketing to a Gen Z audience. Progressive and pragmatic, sincere and ironic, we’re quite an amorphous bunch with some unique purchasing habits. As well as becoming the biggest commercial demographic (with a global spending power of £113bn annually) we’re also close to being the workforce majority. As… Continue reading B2B marketing for a Gen Z audience
Creativity: The places in-between
By Paul Coupar-Hennessy It may not seem immediately relevant that the Roman goddess of agriculture is called Ceres. However, for anyone working in a creative field, I think it is. And in modern life I’d say that field includes just about everyone. Like Ceres, our word “create” comes from the root “ker”, to grow. And… Continue reading Creativity: The places in-between