Startupscale

Stay up to date with the latest developments at Roaring Mouse

Formerly of the Royal Signals, Tim Jones founded Positive Transition to support members of the armed services as they adapt to civilian life. Here he talks to James Taylor of Roaring Mouse Public Relations and Campus Capital’s Samantha Deakin Hill about the challenges people face when transitioning out of the military and how he is […]

We are delighted to announce that nominations are now open for Startupscale, our pioneering two-year business experiment designed to accelerate the development of tech startups in Sheffield and across the North of England. The team here at Roaring Mouse has been thinking about how we can give more back to the communities in which we […]

We are delighted to announce that Roaring Mouse has been hired to run a proactive corporate and trade PR campaign for Senseye, a VC-backed startup that provides data analytics to industrial organisations. Roaring Mouse has been retained by Senseye following a six-month trade PR trial that focused on building awareness of the company and its […]

Quality content has always played an important role in maximising the rate at which website visitors become paying customers. The explosion of social media and changes to Google’s algorithm mean it has also become one of the most significant factors in how much traffic a website attracts in the first place. The value of a […]

A decade ago I attended a meeting at my then employer with other founding members of a new business unit. My brief, as the PR lead, was to position the new venture positively and ensure customers recognised that our data and analytics could help with a wider set of requirements than was previously the case. […]

In a world where organisations recognise that they can’t do everything themselves and must work with a wider range of partners and suppliers than ever before, PR and communication should be part of your top line business strategy. Stakeholder mapping To start developing your communication strategy, identify the groups of people your business interacts with […]