How to get into the news

News: How to get your business noticed by those you want to do business with.

A few days ago, we provided some comments for a feature on the PR Moment website, looking at the challenges of getting customers covered by the media in today’s news environment. Some of our advice was published in the piece, which is available here. Here is everything we contributed: There are more PR people than ever… Continue reading How to get into the news

Listen to allpago’s start-up story in the FT

Earlier this year, we arranged for Philipp Bock, the founder and CEO of allpago, to speak with Jonathan Moules of the Financial Times about his company and how it solves one of the biggest problems faced by businesses in Latin America: the lack of a localised cross border payments infrastructure. The interview has just been published as… Continue reading Listen to allpago’s start-up story in the FT

How to get covered in TechCrunch

A question we hear a lot from startups we encounter is how they can be featured in TechCrunch. There is no surprise there. For many people working in technology, TechCrunch has a reputation that rivals the bible. It has more than 13 million followers on social media from the massed ranks of entrepreneurs, venture capitalists,… Continue reading How to get covered in TechCrunch

LatAm fintech pioneer appoints Roaring Mouse for international PR

We are delighted to announce that Roaring Mouse has been appointed by allpago, a leading payment service provider in Latin America, to build new relationships with global e-commerce merchants. Roaring Mouse will implement a PR campaign spanning business, online and social media to educate global merchants based in Europe and North America about the e-commerce opportunity in… Continue reading LatAm fintech pioneer appoints Roaring Mouse for international PR

Connected cows & B2B tech predictions for 2017

A business journalist we know asked recently what the big technologies were that businesses would be thinking about in 2017. It is a huge question without an easy answer. Experts like Gartner dedicate huge amounts of time and resources to understanding emerging technologies and are far better qualified to make that kind of call. I… Continue reading Connected cows & B2B tech predictions for 2017

How to blend business PR & search marketing

How to blend business PR and search marketing

Some say that public relations is the business of building trust. We see its impact being wider, although it is fair to say that building trusted relationships with customers, prospects, investors, employees and other stakeholders remains a major objective for many organisations we work with. Good public relations can help organisations become more trusted by… Continue reading How to blend business PR & search marketing

Pearls of PR wisdom from Mad Men

Business PR Advice from Mad Men

Season 7 of the fantastic Mad Men returns to British TV screens tonight at 10pm on Sky Atlantic. Needless to say, we at Roaring Mouse are pretty excited about this. Don Draper isn’t a PR guy and the media environment at his disposal is nowhere near as varied and sophisticated as the one we see today,… Continue reading Pearls of PR wisdom from Mad Men

How businesses build winning reputations

How businesses build winning reputations

Today is World Book Day. My son has gone to school dressed as a Dementor from Harry Potter and I’ve pledged some cash to help fund the publication of a new book that, the author promises, will “sound the death knell for PR.” I’ve worked for international PR agencies, in-house at a FTSE 100 firm… Continue reading How businesses build winning reputations

PR lessons from growing businesses

PR lessons for growing businesses

Well before Roaring Mouse launched last year, I started spending time meeting with founders, entrepreneurs and innovators from a wide range of firms in the digital, technology, telecommunications and advanced manufacturing sectors. After several years at a multinational, it was vital to spend time reconnecting with different kinds of early-stage and fast-growth businesses, and learning… Continue reading PR lessons from growing businesses