Trade Secrets

Stay up to date with the latest developments at Roaring Mouse

Most entrepreneurs start a business with an inkling of the brand they wish to build, even if it only exists in their head and extends no further than a name and set of personal beliefs. These early stage businesses mean most to those that feel a sense of ownership over it. However, as they begin […]

Roaring Mouse is five years old today. The extra admin associated with year end is upon us, but it is also a time for some reflection on what has been our best year yet. Roaring Mouse started trading on 1 October 2012 to provide progressive businesses with an edge in today’s increasingly digital media environment, […]

A few days ago, we provided some comments for a feature on the PR Moment website, looking at the challenges of getting customers covered by the media in today’s news environment. Some of our advice was published in the piece, which is available here. Here is everything we contributed: There are more PR people than ever […]

Earlier this year, we arranged for Philipp Bock, the founder and CEO of allpago, to speak with Jonathan Moules of the Financial Times about his company and how it solves one of the biggest problems faced by businesses in Latin America: the lack of a localised cross border payments infrastructure. The interview has just been published as […]

A question we hear a lot from startups we encounter is how they can be featured in TechCrunch. There is no surprise there. For many people working in technology, TechCrunch has a reputation that rivals the bible. It has more than 13 million followers on social media from the massed ranks of entrepreneurs, venture capitalists, […]

Connected cows & B2B technology predictions 2017

A business journalist we know asked recently what the big technologies were that businesses would be thinking about in 2017. It is a huge question without an easy answer. Experts like Gartner dedicate huge amounts of time and resources to understanding emerging technologies and are far better qualified to make that kind of call. I […]