Trade Secrets

Free PR training material, content marketing tips and advice for business leaders

How to blend business PR and search marketing

Some say that public relations is the business of building trust. We see its impact being wider, although it is fair to say that building trusted relationships with customers, prospects, investors, employees and other stakeholders remains a major objective for many organisations we work with. Good public relations can help organisations become more trusted by […]

Business PR Advice from Mad Men

Season 7 of the fantastic Mad Men returns to British TV screens tonight at 10pm on Sky Atlantic. Needless to say, we at Roaring Mouse are pretty excited about this. Don Draper isn’t a PR guy and the media environment at his disposal is nowhere near as varied and sophisticated as the one we see today, […]

How businesses build winning reputations

Today is World Book Day. My son has gone to school dressed as a Dementor from Harry Potter and I’ve pledged some cash to help fund the publication of a new book that, the author promises, will “sound the death knell for PR.” I’ve worked for international PR agencies, in-house at a FTSE 100 firm […]