Reviews Depending on your product or service, there may be journalists and bloggers willing to try it out. Reach out to the right individual, explain how what you offer will improve the lives of their audience and ask if they’d be willing to try it for free. Follow up with them to ensure they know […]

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Category: News from Roaring Mouse

Right, the office is now CLOSED until 2nd January, although we are still available via email or our mobile phones if you need us. 2018 has been amazing for Roaring Mouse thanks to people like you that buy our services and support what we are doing. Here’s hoping 2019 delivers even more of the same! […]

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Category: The New PR, Trade Secrets

The news pages of national, regional, business, trade, and technical media, we well as the vast number of specialist blogs that exist today, provide ample opportunities for scale-up companies to build awareness with those they wish to influence. Journalists and bloggers rely heavily on sharing news to inform their audiences and keep them coming back […]

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Category: News from Roaring Mouse

Several hours before the Prime Minister called off tomorrow’s vote on her Brexit Withdrawal Agreement, I attended a meeting at 10 Downing Street with Kelly Tolhurst MP, the UK’s Minister for Small Business, and around 30 other leaders from businesses across the UK to discuss the thorny issue in person. There had been no noise […]

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Quality content has always played an important role in maximising the rate at which website visitors become paying customers. The explosion of social media and changes to Google’s algorithm mean it has also become one of the most significant factors in how much traffic a website attracts in the first place. The value of a […]

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A decade ago I attended a meeting at my then employer with other founding members of a new business unit. My brief, as the PR lead, was to position the new venture positively and ensure customers recognised that our data and analytics could help with a wider set of requirements than was previously the case. […]

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