Author: James Taylor

The tech stack: What tech does a PR team need today?

By Nathan Makalena At Roaring Mouse, we’ve built a purposeful PR tech stack, informed by client needs, and focused at helping us produce our best work for them. Here, we’ll share our picks for tech that tackles the key tasks of PR. Content – Keeping your copy sharp and your graphics smart A host of… Continue reading The tech stack: What tech does a PR team need today?

Improving PR impact with psychology

By James Taylor In a world of fragmented audiences, where those you want to influence are bombarded with thousands of commercial messages daily, communications need an edge. We’ve long advocated that PR and content campaigns must connect with the heart and mind, as emotion plays a part in even the most practical decisions. And we’ve… Continue reading Improving PR impact with psychology

B2B marketing for a Gen Z audience

By Nathan Makalena Lots has been written about marketing to a Gen Z audience. Progressive and pragmatic, sincere and ironic, we’re quite an amorphous bunch with some unique purchasing habits. As well as becoming the biggest commercial demographic (with a global spending power of £113bn annually) we’re also close to being the workforce majority. As… Continue reading B2B marketing for a Gen Z audience

Creativity: The places in-between

By Paul Coupar-Hennessy It may not seem immediately relevant that the Roman goddess of agriculture is called Ceres. However, for anyone working in a creative field, I think it is. And in modern life I’d say that field includes just about everyone. Like Ceres, our word “create” comes from the root “ker”, to grow. And… Continue reading Creativity: The places in-between

British Security Industry Association appoints Roaring Mouse for biggest-ever recruitment drive

Roaring Mouse Public Relations has been appointed by the British Security Industry Association (BSIA), the trade body for the professional security industry in the UK, to help recruit 62,000 new security officers and change the outdated perception of the industry. The BSIA has started consulting with its members, which provide over 70 percent of private… Continue reading British Security Industry Association appoints Roaring Mouse for biggest-ever recruitment drive

Help us build the next generation of disruptive tech businesses

£18,000 – £20,000 starting salary plus pension and bonus scheme Roaring Mouse Public Relations is making the world smarter, fairer and more sustainable by helping disruptive technology businesses to succeed faster and with greater certainty. We work for some of the world’s most innovative and fastest-growing companies, and we’ve just been named a finalist for… Continue reading Help us build the next generation of disruptive tech businesses

Roaring Mouse appoints Stephanie Dobson to support agency expansion

Stephanie Dobson, senior PR consultant at Roaring Mouse Public Relations

Roaring Mouse has strengthened its senior team with the appointment of Stephanie Dobson – a PR leader with extensive experience in the technology, marketing, financial and professional-service sectors. Stephanie has worked in-house at Co-operative Financial Services and was Head of PR at Experian. She represented clients including Bank of Scotland Corporate, Prudential and ASDA during… Continue reading Roaring Mouse appoints Stephanie Dobson to support agency expansion

We’re hiring: Tech PR Account Manager

Thanks to booming demand for our services, Roaring Mouse Public Relations is looking to recruit a B2B-focused PR Account Manager with a passion for technology startups. We are a specialist PR agency based in Chesterfield, UK, working with clients globally. We’ve got a wealth of experience in the fintech, cybersecurity, AI / data science, cleantech… Continue reading We’re hiring: Tech PR Account Manager

Roaring Mouse achieves hallmark of PR excellence

30 October 2020 Roaring Mouse Public Relations, a PR agency for early-stage technology businesses, today announced that it has achieved the PRCA’s Communications Management Standard (CMS), the gold standard for public relations agencies from the world’s largest and most influential PR professional body. Described by the PRCA as ‘the hallmark of PR excellence’, CMS is… Continue reading Roaring Mouse achieves hallmark of PR excellence