14 January 2020: Roaring Mouse Public Relations, a specialist PR agency for early-stage technology businesses, today announced that it has been appointed by fintech company Aire to attract lenders to its pioneering credit insight service in the UK and US.
Roaring Mouse will lead a news and thought leadership campaign for Aire targeting consumer credit providers on both sides of the Atlantic. Roaring Mouse’s team in the UK will be led by agency founder James Taylor, who was previously Head of PR at Experian, and supported in the US by Connecticut-based consultancy InsideOut Partners.
The agencies were appointed following a competitive pitch process and will report to Alexandra Lamport, Aire’s Marketing and Communications Manager. Aire is based in London and backed by investors including Crane Venture Partners, Experian Ventures, White Star Capital, Heartcore Capital and Octopus Ventures.
Aire was established in 2014 with a mission to make consumer credit assessments fairer and more accurate. The company helps lenders assess applications from people without conventional credit histories, and provides valuable additional insight to inform decision making about existing customers.
Alexandra Lamport, Marketing and Communications Manager at Aire, comments: “We spoke to many agencies as part of our pitch process and chose Roaring Mouse because of its extensive credit industry experience and ability to expand our efforts into the US with partner agency InsideOut. 2020 is going to be a critical year in the expansion of Aire, and PR and communications is going to be crucial to attracting forward thinking lenders that share our mission of making credit equitable for everyone, addressing financial inclusion head on, and ultimately providing credit where it’s due for their customers.”
James Taylor, founder of Roaring Mouse Public Relations, comments: “We are absolutely delighted to be appointed by Aire, which is one of the most exciting fintech startups in the UK right now. Aire has the potential to transform access to mainstream financial services for billions of people around the world, make credit decisions much more equitable for all involved, and significantly improve the way in which lenders understand and interact with existing customers.”