The New PR

Free PR training material, content marketing tips and advice for business leaders

We were recently invited to meet with a Venture Capital firm in London that wanted to boost its portfolio of early stage European technology startups. One of the first things we do when responding to a brief is to put ourselves in the minds of that customer’s target audience, to understand more fully the challenges […]

Most entrepreneurs start a business with an inkling of the brand they wish to build, even if it only exists in their head and extends no further than a name and set of personal beliefs. These early stage businesses mean most to those that feel a sense of ownership over it. However, as they begin […]

A few days ago we provided some comment for a feature on the PR Moment website looking at the challenges of getting customers covered by the media in today’s news environment. Some of our advice was used in the piece, which is available here. Here is everything we contributed: There are more PR people than ever […]

A question we hear a lot from startups we encounter is how they can be featured in TechCrunch. There is no surprise there. For many people working in technology, TechCrunch has a reputation that rivals the bible. It has more than 13 million followers on social media from the massed ranks of entrepreneurs, venture capitalists, […]