The New PR, Trade Secrets

Free PR training material, content marketing tips and advice for business leaders

One of the best business books the leader of any scaleup business can read is ‘Fame & Fortune: How Successful Companies Build Winning Reputations’ by Charles Fombrun and Cees Van Riel. It looks at the world’s most successful companies and identifies six main areas of public perception that contribute to their overall corporate reputations: Emotional […]

In a world where organisations recognise that they can’t do everything themselves and must work with a wider range of partners and suppliers than ever before, PR and communication should be part of your top line business strategy. Stakeholder mapping To start developing your communication strategy, identify the groups of people your business interacts with […]

When a single customer has the power to tell the world precisely what they think of your business, what people are saying about your service and product is increasingly important. But why is this the case? And how should you encourage this? Why is it important to get people talking? It goes without saying that […]

We were recently invited to meet with a Venture Capital firm in London that wanted to boost its portfolio of early stage European technology startups. One of the first things we do when responding to a brief is to put ourselves in the minds of that customer’s target audience, to understand more fully the challenges […]

Most entrepreneurs start a business with an inkling of the brand they wish to build, even if it only exists in their head and extends no further than a name and set of personal beliefs. These early stage businesses mean most to those that feel a sense of ownership over it. However, as they begin […]

A few days ago we provided some comment for a feature on the PR Moment website looking at the challenges of getting customers covered by the media in today’s news environment. Some of our advice was used in the piece, which is available here. Here is everything we contributed: There are more PR people than ever […]