The New PR, Trade Secrets

Stay up to date with the latest developments at Roaring Mouse

A decade ago I attended a meeting at my then employer with other founding members of a new business unit. My brief, as the PR lead, was to position the new venture positively and ensure customers recognised that our data and analytics could help with a wider set of requirements than was previously the case. […]

In a world where organisations recognise that they can’t do everything themselves and must work with a wider range of partners and suppliers than ever before, PR and communication should be part of your top line business strategy. Stakeholder mapping To start developing your communication strategy, identify the groups of people your business interacts with […]

As part of our work with Beaming, the business ISP, we have produced a short film exploring the characteristics of a great place to work. We spoke three small businesses that have been recognised with great workplace awards and published the film with a study showing the characteristics UK business leaders rate most highly. Check […]

Roaring Mouse has been recognised as one of the top five small business PR advisers in the UK, as well as one of the UK’s top 50 small business advisers overall. Roaring Mouse was selected for this award by business organisation Enterprise Nation thanks to our work helping small businesses get a good start in life […]

A few days ago, we provided some comments for a feature on the PR Moment website, looking at the challenges of getting customers covered by the media in today’s news environment. Some of our advice was published in the piece, which is available here. Here is everything we contributed: There are more PR people than ever […]

Earlier this year, we arranged for Philipp Bock, the founder and CEO of allpago, to speak with Jonathan Moules of the Financial Times about his company and how it solves one of the biggest problems faced by businesses in Latin America: the lack of a localised cross border payments infrastructure. The interview has just been published as […]