Scottish robotics pioneer appoints Roaring Mouse to build ‘SpaceX of subsea’ reputation

HonuWorx, a remote robotics company focused on subsea operations, has appointed Roaring Mouse to help support strategic communications as the company moves to its next round of fundraising. Based in Aberdeen, HonuWorx combines autonomous submarines, robotics, AI and advanced communications technologies to reduce the risk, cost and carbon footprint of subsea exploration and intervention. It… Continue reading Scottish robotics pioneer appoints Roaring Mouse to build ‘SpaceX of subsea’ reputation

What does a ‘good’ level of media attention look like?

Photo by Ant Rozetsky on Unsplash

It’s a question we looked at closely in our report: Communicate & Grow. Looking at the media output of almost 80 ambitious, early-stage tech companies, we found that fewer than half (49%) of the tech businesses we studied got enough coverage in 12 months to fill more than a page of Google News mentions. 7%… Continue reading What does a ‘good’ level of media attention look like?

What kind of communicator are you? Does it matter?

Photo by Ant Rozetsky on Unsplash

Yes, it matters a lot if you are ambitious and seeking growth. Strong communicators outperform on all growth metrics. Our 2021 analysis of 73 early-stage tech businesses revealed four levels of media performance… 1. The Invisibles Representing 5% of the firms, they neither sought nor achieved recognition in earned media. They had small social media… Continue reading What kind of communicator are you? Does it matter?

What works best in PR for startups and fast-growth tech businesses?

Photo by Ant Rozetsky on Unsplash

Tech companies need to be known and trusted if they are to convince investors, customers and employees that they are worthy of their time, money and attention. However, building that recognition and respect is a challenge. There is enormous competition for attention: tens of thousands of new tech businesses are born in the UK every… Continue reading What works best in PR for startups and fast-growth tech businesses?

Three keys to getting your tech PR right

By Steph Dobson As the number of tech businesses has increased, specialist PR agencies that focus exclusively on creating positive reputations for digital and tech businesses have emerged – Roaring Mouse included. So how does tech PR differ? Here are three essential rules for successful PR for tech businesses. 1. Create belief A new tech… Continue reading Three keys to getting your tech PR right

The tech stack: What tech does a PR team need today?

By Nathan Makalena At Roaring Mouse, we’ve built a purposeful PR tech stack, informed by client needs, and focused at helping us produce our best work for them. Here, we’ll share our picks for tech that tackles the key tasks of PR. Content – Keeping your copy sharp and your graphics smart A host of… Continue reading The tech stack: What tech does a PR team need today?

Improving PR impact with psychology

By James Taylor In a world of fragmented audiences, where those you want to influence are bombarded with thousands of commercial messages daily, communications need an edge. We’ve long advocated that PR and content campaigns must connect with the heart and mind, as emotion plays a part in even the most practical decisions. And we’ve… Continue reading Improving PR impact with psychology

Creativity: The places in-between

By Paul Coupar-Hennessy It may not seem immediately relevant that the Roman goddess of agriculture is called Ceres. However, for anyone working in a creative field, I think it is. And in modern life I’d say that field includes just about everyone. Like Ceres, our word “create” comes from the root “ker”, to grow. And… Continue reading Creativity: The places in-between

Help us build the next generation of disruptive tech businesses

£18,000 – £20,000 starting salary plus pension and bonus scheme Roaring Mouse Public Relations is making the world smarter, fairer and more sustainable by helping disruptive technology businesses to succeed faster and with greater certainty. We work for some of the world’s most innovative and fastest-growing companies, and we’ve just been named a finalist for… Continue reading Help us build the next generation of disruptive tech businesses

Roaring Mouse appoints Stephanie Dobson to support agency expansion

Stephanie Dobson, senior PR consultant at Roaring Mouse Public Relations

Roaring Mouse has strengthened its senior team with the appointment of Stephanie Dobson – a PR leader with extensive experience in the technology, marketing, financial and professional-service sectors. Stephanie has worked in-house at Co-operative Financial Services and was Head of PR at Experian. She represented clients including Bank of Scotland Corporate, Prudential and ASDA during… Continue reading Roaring Mouse appoints Stephanie Dobson to support agency expansion