What does a ‘good’ level of media attention look like?

Photo by Ant Rozetsky on Unsplash

It’s a question we looked at closely in our report: Communicate & Grow. Looking at the media output of almost 80 ambitious, early-stage tech companies, we found that fewer than half (49%) of the tech businesses we studied got enough coverage in 12 months to fill more than a page of Google News mentions. 7%… Continue reading What does a ‘good’ level of media attention look like?

Startups: Apply now to be part of Startupscale

Startups from across the North of England are being invited to participate in a pioneering business experiment designed to help accelerate the development of new technology companies.

We are delighted to announce that nominations are now open for Startupscale, our pioneering two-year business experiment designed to accelerate the development of tech startups in Sheffield and across the North of England. The team here at Roaring Mouse has been thinking about how we can give more back to the communities in which we… Continue reading Startups: Apply now to be part of Startupscale

Senseye hires Roaring Mouse for corporate and trade PR support

We are delighted to announce that Roaring Mouse has been hired to run a proactive corporate and trade PR campaign for Senseye, a VC-backed startup that provides data analytics to industrial organisations. Roaring Mouse has been retained by Senseye following a six-month trade PR trial that focused on building awareness of the company and its… Continue reading Senseye hires Roaring Mouse for corporate and trade PR support

How to build your businesses with content

Quality content has always played an important role in maximising the rate at which website visitors become paying customers. The explosion of social media and changes to Google’s algorithm mean it has also become one of the most significant factors in how much traffic a website attracts in the first place. The value of a… Continue reading How to build your businesses with content

How to win business with words and web

How to win business with words and web

A decade ago I attended a meeting at my then employer with other founding members of a new business unit. My brief, as the PR lead, was to position the new venture positively and ensure customers recognised that our data and analytics could help with a wider set of requirements than was previously the case.… Continue reading How to win business with words and web

How to create a killer PR and communications strategy

In a world where organisations recognise that they can’t do everything themselves and must work with a wider range of partners and suppliers than ever before, PR and communication should be part of your top line business strategy. Stakeholder mapping To start developing your communication strategy, identify the groups of people your business interacts with… Continue reading How to create a killer PR and communications strategy

A celebration of six at Roaring Mouse

Although more than a year ago, it hardly feels like any time at all since we last wrote the one of these, a blog about when Roaring Mouse turned five, which is probably why it’s taken until the middle of October to do a post for our sixth birthday. The other reason why this celebration… Continue reading A celebration of six at Roaring Mouse

10 things tech entrepreneurs told us about VC firms

We were recently invited to meet with a Venture Capital firm that wanted to boost its portfolio of early-stage European technology startups. One of the first things we do when responding to a brief is to put ourselves in the minds of that customer’s target audience, to understand more fully the challenges and issues they… Continue reading 10 things tech entrepreneurs told us about VC firms

Roaring Mouse named as top UK small business adviser

Roaring Mouse has been recognised as one of the top five small business PR advisers in the UK, as well as one of the UK’s top 50 small business advisers overall. Roaring Mouse was selected for this award by business organisation Enterprise Nation thanks to our work helping small businesses get a good start in life… Continue reading Roaring Mouse named as top UK small business adviser

The reality of running a tech scaleup

What does it take to build a technology business? The answer for Alexandra Depledge MBE, co-founder of Hassle.com, is “vision and massive amounts of naivety.” “The vision to think big enough and be innovative enough, and naive enough to think you can execute the shit out of it.” This video ‘Alexandra Depledge: startups, the sharing economy and… Continue reading The reality of running a tech scaleup