The New PR, Trade Secrets

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Quality content has always played an important role in maximising the rate at which website visitors become paying customers. The explosion of social media and changes to Google’s algorithm mean it has also become one of the most significant factors in how much traffic a website attracts in the first place. The value of a […]

When a single customer has the power to tell the world precisely what they think of your business, what people are saying about your service and product is increasingly important. But why is this the case? And how should you encourage this? Why is it important to get people talking? It goes without saying that […]

How to blend business PR and search marketing

Some say that public relations is the business of building trust. We see its impact being wider, although it is fair to say that building trusted relationships with customers, prospects, investors, employees and other stakeholders remains a major objective for many organisations we work with. Good public relations can help organisations become more trusted by […]