Does your business lack a sense of purpose?

Your purpose is the glue that holds your business together. Here are some questions to help you articulate and communicate the core truth of your business.

Most entrepreneurs start a business with an inkling of the brand they wish to build, even if it only exists in their head and extends no further than a name and set of personal beliefs. These early stage businesses mean most to those that feel a sense of ownership over it. However, as they begin… Continue reading Does your business lack a sense of purpose?