The New PR, Trade Secrets

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Why measure the impact of PR or any communications programme for that matter? Surely the bottom line is the only thing that matters? Yet large organisations can spend hundreds of thousands of pounds every year on media monitoring, evaluating coverage and understanding how activities have affected sentiment. This level of investment is beyond the reach […]

The news pages of national, regional, business, trade and technical media, and the huge number of specialist blogs, provide ample opportunities on a daily basis for scale-up businesses to build awareness with those they wish to attract and influence. Most of what is shared through the media is news based, and more than 90% of […]

Quality content has always played an important role in maximising the rate at which website visitors become paying customers. The explosion of social media and changes to Google’s algorithm mean it has also become one of the most significant factors in how much traffic a website attracts in the first place. The value of a […]

A decade ago I attended a meeting at my then employer with other founding members of a new business unit. My brief, as the PR lead, was to position the new venture positively and ensure customers recognised that our data and analytics could help with a wider set of requirements than was previously the case. […]

Most founders start a business with an inkling of the brand they wish to build, even if it only exists in their head and extends no further than a name and set of personal beliefs. These early stage businesses mean most to those that feel a sense of ownership over it. However, as businesses begin […]

One of the best business books the leader of any scaleup business can read is ‘Fame & Fortune: How Successful Companies Build Winning Reputations’ by Charles Fombrun and Cees Van Riel. It looks at the world’s most successful companies and identifies six main areas of public perception that contribute to their overall corporate reputations: Emotional […]