News from Roaring Mouse

Stay up to date with the latest developments at Roaring Mouse

Gosh. We’re seven here at Roaring Mouse now, which calls for celebration and a look back on the year we made more connections, accelerated our growth, visited 10 Downing Street, and met both Kevin Keegan OBE and Mr. Motivator. After bringing in two big new customers during the summer of 2018, the last 12 months […]

Why measure the impact of a PR or communications campaign? Surely the bottom line is the only thing that matters? Yet large organisations can spend hundreds of thousands of pounds every year on media monitoring, evaluating coverage, and understanding how activities have affected sentiment. This level of investment is beyond the reach of most scale-up […]

The news pages of national, regional, business, trade, and technical media, we well as the vast number of specialist blogs that exist today, provide ample opportunities for scale-up companies to build awareness with those they wish to influence. Journalists and bloggers rely heavily on sharing news to inform their audiences and keep them coming back […]

Quality content has always played an important role in maximising the rate at which website visitors become paying customers. The explosion of social media and changes to Google’s algorithm mean it has also become one of the most significant factors in how much traffic a website attracts in the first place. The value of a […]

A decade ago I attended a meeting at my then employer with other founding members of a new business unit. My brief, as the PR lead, was to position the new venture positively and ensure customers recognised that our data and analytics could help with a wider set of requirements than was previously the case. […]

Most founders start a business with an inkling of the brand they wish to build, even if it only exists in their head and extends no further than a name and set of personal beliefs. These early stage businesses mean most to those that feel a sense of ownership over it. However, as businesses begin […]