How to win business with words and web

How to win business with words and web

A decade ago I attended a meeting at my then employer with other founding members of a new business unit. My brief, as the PR lead, was to position the new venture positively and ensure customers recognised that our data and analytics could help with a wider set of requirements than was previously the case.… Continue reading How to win business with words and web

What is the purpose of your business?

Most founders start a business with an inkling of the brand they wish to build, even if it only exists in their head and extends no further than a name and set of personal beliefs. These early stage businesses mean most to those that feel a sense of ownership over it. However, as businesses begin… Continue reading What is the purpose of your business?

How to create a killer PR and communications strategy

In a world where organisations recognise that they can’t do everything themselves and must work with a wider range of partners and suppliers than ever before, PR and communication should be part of your top line business strategy. Stakeholder mapping To start developing your communication strategy, identify the groups of people your business interacts with… Continue reading How to create a killer PR and communications strategy

Showcase: What makes a great place to work?

As part of our work with Beaming, the business ISP, we have produced a short film exploring the characteristics of a great place to work. We spoke three small businesses that have been recognised with great workplace awards and published the film with a study showing the characteristics UK business leaders rate most highly. Check… Continue reading Showcase: What makes a great place to work?

How to get people talking about my business

When a single customer has the power to tell the world precisely what they think of your business, what people are saying about your service and product is increasingly important. But why is this the case? And how should you encourage this? Why is it important to get people talking? It goes without saying that… Continue reading How to get people talking about my business

A celebration of six at Roaring Mouse

Although more than a year ago, it hardly feels like any time at all since we last wrote the one of these, a blog about when Roaring Mouse turned five, which is probably why it’s taken until the middle of October to do a post for our sixth birthday. The other reason why this celebration… Continue reading A celebration of six at Roaring Mouse

My time at Roaring Mouse

In August 2018, Roaring Mouse was delighted to open the doors of its new Chesterfield office to Nathan Makalena, a journalism student from the University of Sheffield, who spent two weeks as our first ever summer intern. Here is Nathan’s warts and all review of  his time working at Roaring Mouse… My two main worries before… Continue reading My time at Roaring Mouse

Why are the Christmas ads so successful?

We were delighted to be in pole position for a recent feature on the PR Moment website asking if retailers’ Christmas ads were a waste of money (we said no). The PR coup of the Christmas adverts is that the retailers have succeeded in making them huge stories in their own right, competitive events people… Continue reading Why are the Christmas ads so successful?

Championing Chesterfield

We are delighted to announce that Roaring Mouse has become an official Chesterfield Champion, joining a network of organisations supporting the development of the town’s economy.  Roaring Mouse has been based in Chesterfield since the start of 2016, when we moved into the Monkey Park Works facility in Brampton. It is a great location from… Continue reading Championing Chesterfield

High 5: a birthday update from Roaring Mouse

Roaring Mouse is five years old today. The extra admin associated with year end is upon us, but it is also a time for some reflection on what has been our best year yet. Roaring Mouse started trading on 1 October 2012 to provide progressive businesses with an edge in today’s increasingly digital media environment,… Continue reading High 5: a birthday update from Roaring Mouse