Editing is an undervalued creative craft

By Paul Coupar-Hennessy As a creative director, this may sound odd. But I spend as much time taking things away from creative ideas as I do adding to them. Editing is a very misunderstood and undervalued creative craft. It’s not just grammatical nitpicking. At its best, it’s more like good gardening – clearing away undergrowth… Continue reading Editing is an undervalued creative craft

Emotional marketing: How to win hearts as well as minds

By Nathan Makalena It’s Christmas time! The best time of year to see emotional advertising about “Why dear ol’ gran delights in coming over for ✱ INSERT BRAND NAME ✱” The reason this festive marketing can feel banal is that every car dealer, jeweller, and fast food establishment is saying the same thing (“Don’t you… Continue reading Emotional marketing: How to win hearts as well as minds

B2B marketing for a Gen Z audience

By Nathan Makalena Lots has been written about marketing to a Gen Z audience. Progressive and pragmatic, sincere and ironic, we’re quite an amorphous bunch with some unique purchasing habits. As well as becoming the biggest commercial demographic (with a global spending power of £113bn annually) we’re also close to being the workforce majority. As… Continue reading B2B marketing for a Gen Z audience

Creativity: The places in-between

By Paul Coupar-Hennessy It may not seem immediately relevant that the Roman goddess of agriculture is called Ceres. However, for anyone working in a creative field, I think it is. And in modern life I’d say that field includes just about everyone. Like Ceres, our word “create” comes from the root “ker”, to grow. And… Continue reading Creativity: The places in-between

Roaring Mouse appoints Creative Director

Roaring Mouse Public Relations, a specialist PR agency serving early-stage technology businesses, today announced that it has appointed Paul Coupar-Hennessy as its first Creative Director. Coupar-Hennessy, who worked for The Guardian in the UK and the AAP in Australia, will lead Roaring Mouse’s content team and bring a journalistic eye to the agency’s creative output.… Continue reading Roaring Mouse appoints Creative Director

Magnificent seventh birthday Roaring Mouse

Mr Motivator speaking to the staff of Roaring Mouse customer BigChange.

Gosh. We’re seven here at Roaring Mouse now, which calls for celebration and a look back on the year we made more connections, accelerated our growth, visited 10 Downing Street, and met both Kevin Keegan OBE and Mr. Motivator. After bringing in two big new customers during the summer of 2018, the last 12 months… Continue reading Magnificent seventh birthday Roaring Mouse

Measuring PR: a guide to the metrics that matter

Why measure the impact of a PR or communications campaign? Surely the bottom line is the only thing that matters? Yet large organisations can spend hundreds of thousands of pounds every year on media monitoring, evaluating coverage, and understanding how activities have affected sentiment. This level of investment is beyond the reach of most scale-up… Continue reading Measuring PR: a guide to the metrics that matter

Senseye hires Roaring Mouse for corporate and trade PR support

We are delighted to announce that Roaring Mouse has been hired to run a proactive corporate and trade PR campaign for Senseye, a VC-backed startup that provides data analytics to industrial organisations. Roaring Mouse has been retained by Senseye following a six-month trade PR trial that focused on building awareness of the company and its… Continue reading Senseye hires Roaring Mouse for corporate and trade PR support

5 ways to get your business noticed (when you’ve no news to share)

Reviews Depending on your product or service, there may be journalists and bloggers willing to try it out. Reach out to the right individual, explain how what you offer will improve the lives of their audience and ask if they’d be willing to try it for free. Follow up with them to ensure they know… Continue reading 5 ways to get your business noticed (when you’ve no news to share)

How to build your businesses with content

Quality content has always played an important role in maximising the rate at which website visitors become paying customers. The explosion of social media and changes to Google’s algorithm mean it has also become one of the most significant factors in how much traffic a website attracts in the first place. The value of a… Continue reading How to build your businesses with content