The New PR, Trade Secrets

Stay up to date with the latest developments at Roaring Mouse

Preparation is everything for media interviews. Prepare for them as you would for a client meeting. Find out about the interviewer, their audience and what they want to achieve from the engagement. Prepare three messages that you want to communicate and use them to frame your responses. Think about proof points to backup your messages […]

Reviews Depending on your product or service, there may be journalists and bloggers willing to try it out. Reach out to the right individual, explain how what you offer will improve the lives of their audience and ask if they’d be willing to try it for free. Follow up with them to ensure they know […]

As part of our work with Beaming, the business ISP, we have produced a short film exploring the characteristics of a great place to work. We spoke three small businesses that have been recognised with great workplace awards and published the film with a study showing the characteristics UK business leaders rate most highly. Check […]

Although more than a year ago, it hardly feels like any time at all since we last wrote the one of these, a blog about when Roaring Mouse turned five, which is probably why it’s taken until the middle of October to do a post for our sixth birthday. The other reason why this celebration […]