When the innovation and people consultancy PurpleBeach was founded by former Skype director Annemie Ress in 2013, she engaged Roaring Mouse to attract business leaders to its launch event and create awareness of its unique philosophy.
To deliver maximum impact on a small budget we created a digital PR campaign using aspects of content marketing and social media marketing to engage, influence and encourage sharing of its ideas online. This included the production of a short documentary film outlining PurpleBeach’s approach, aims and objectives.
"Roaring Mouse is not limited by traditional notions of what a PR agency can achieve. It creates effective and pragmatic campaigns spanning traditional, online and social media that work for both us and our audience."
Annemie Ress - Founder, PurpleBeach
PurpleBeach brings together business leaders and thinkers to share experiences that transform thinking, change perceptions and lead to new ways of doing business. It was founded on the premise that, in a highly digital world, leaders can better anticipate and overcome challenges by connecting with people that see the world differently.