The New PR

Our musings on PR, marketing and how business is evolving

How businesses build winning reputations

Today is World Book Day. My son has gone to school dressed as a Dementor from Harry Potter and I’ve pledged some cash to help fund the publication of a new book that, the author promises, will “sound the death knell for PR.” I’ve worked for international PR agencies, in-house at a FTSE 100 firm […]

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PR lessons for growing businesses

Well before Roaring Mouse launched last year, I started spending time meeting with founders, entrepreneurs and innovators from a wide range of firms in the digital, technology, telecommunications and advanced manufacturing sectors. After several years at a multinational, it was vital to spend time reconnecting with different kinds of early-stage and fast-growth businesses, and learning […]

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