The New PR

Our musings on PR, marketing and how business is evolving

Business PR Advice from Mad Men

Season 7 of the fantastic Mad Men returns to British TV screens tonight at 10pm on Sky Atlantic. Needless to say, we at Roaring Mouse are pretty excited about this. Don Draper isn’t a PR guy and the media environment at his disposal is nowhere near as varied and sophisticated as the one we see today, […]

How businesses build winning reputations

Today is World Book Day. My son has gone to school dressed as a Dementor from Harry Potter and I’ve pledged some cash to help fund the publication of a new book that, the author promises, will “sound the death knell for PR.” I’ve worked for international PR agencies, in-house at a FTSE 100 firm […]

PR lessons for growing businesses

Well before Roaring Mouse launched last year, I started spending time meeting with founders, entrepreneurs and innovators from a wide range of firms in the digital, technology, telecommunications and advanced manufacturing sectors. After several years at a multinational, it was vital to spend time reconnecting with different kinds of early-stage and fast-growth businesses, and learning […]