The New PR

Our musings on PR, marketing and how business is evolving

Connected cows & B2B technology predictions 2017

A business journalist we know asked recently what the big technologies were that businesses would be thinking about in 2017. It is a huge question without an easy answer. Experts like Gartner dedicate huge amounts of time and resources to understanding emerging technologies and are far better qualified to make that kind of call. I […]

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How to blend business PR and search marketing

Some say that public relations is the business of building trust. We see its impact being wider, although it is fair to say that building trusted relationships with customers, prospects, investors, employees and other stakeholders remains a major objective for many organisations we work with. Good public relations can help organisations become more trusted by […]

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Business PR Advice from Mad Men

Season 7 of the fantastic Mad Men returns to British TV screens tonight at 10pm on Sky Atlantic. Needless to say, we at Roaring Mouse are pretty excited about this. Don Draper isn’t a PR guy and the media environment at his disposal is nowhere near as varied and sophisticated as the one we see today, […]

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How businesses build winning reputations

Today is World Book Day. My son has gone to school dressed as a Dementor from Harry Potter and I’ve pledged some cash to help fund the publication of a new book that, the author promises, will “sound the death knell for PR.” I’ve worked for international PR agencies, in-house at a FTSE 100 firm […]

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PR lessons for growing businesses

Well before Roaring Mouse launched last year, I started spending time meeting with founders, entrepreneurs and innovators from a wide range of firms in the digital, technology, telecommunications and advanced manufacturing sectors. After several years at a multinational, it was vital to spend time reconnecting with different kinds of early-stage and fast-growth businesses, and learning […]

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