The New PR

Our musings on PR, marketing and how business is evolving

We are delighted to announce that Roaring Mouse has been appointed by Prolific North as the official PR partner for its new Tech Show North event in Manchester. Roaring Mouse has been engaged by Prolific North to help attract exhibitors and delegates to Tech Show North, which will take place 8 – 9 May 2019 […]

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The idea that any PR is good PR just isn’t true. There are good campaigns, there are bad campaigns, and – sometimes – there are outstanding campaigns that transform the way the world sees a business, a person, a product or a cause. Examples of highly successful PR campaigns in recent years include the ALS […]

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Why measure the impact of a PR or communications campaign? Surely the bottom line is the only thing that matters? Yet large organisations can spend hundreds of thousands of pounds every year on media monitoring, evaluating coverage, and understanding how activities have affected sentiment. This level of investment is beyond the reach of most scale-up […]

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We are delighted to announce that Roaring Mouse has been hired to run a proactive corporate and trade PR campaign for Senseye, a VC-backed startup that provides data analytics to industrial organisations. Roaring Mouse has been retained by Senseye following a six-month trade PR trial that focused on building awareness of the company and its […]

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Preparation is everything for media interviews. Prepare for them as you would for a client meeting. Find out about the interviewer, their audience and what they want to achieve from the engagement. Prepare three messages that you want to communicate and use them to frame your responses. Think about proof points to backup your messages […]

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Reviews Depending on your product or service, there may be journalists and bloggers willing to try it out. Reach out to the right individual, explain how what you offer will improve the lives of their audience and ask if they’d be willing to try it for free. Follow up with them to ensure they know […]

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