HappyWired appoints Roaring Mouse to support expansion

Roaring Mouse is delighted to announce that it has been appointed by technology consultancy HappyWired to help expand its client base in the UK.  Roaring Mouse will lead a proactive content marketing campaign for HappyWired to attract IT professionals and owners of small and medium-sized businesses via online, search and social media. The campaign will… Continue reading HappyWired appoints Roaring Mouse to support expansion

Roaring Mouse appointed to support Tech Show North

We are delighted to announce that Roaring Mouse has been appointed by Prolific North as the official PR partner for its new Tech Show North event in Manchester. Roaring Mouse has been engaged by Prolific North to help attract exhibitors and delegates to Tech Show North, which will take place 8 – 9 May 2019… Continue reading Roaring Mouse appointed to support Tech Show North

Why do the best PR campaigns work?

How to win business with words and web

The idea that any PR is good PR just isn’t true. There are good campaigns, there are bad campaigns, and – sometimes – there are outstanding campaigns that transform the way the world sees a business, a person, a product or a cause. Examples of highly successful PR campaigns in recent years include the ALS… Continue reading Why do the best PR campaigns work?

Measuring PR: a guide to the metrics that matter

Why measure the impact of a PR or communications campaign? Surely the bottom line is the only thing that matters? Yet large organisations can spend hundreds of thousands of pounds every year on media monitoring, evaluating coverage, and understanding how activities have affected sentiment. This level of investment is beyond the reach of most scale-up… Continue reading Measuring PR: a guide to the metrics that matter

Senseye hires Roaring Mouse for corporate and trade PR support

We are delighted to announce that Roaring Mouse has been hired to run a proactive corporate and trade PR campaign for Senseye, a VC-backed startup that provides data analytics to industrial organisations. Roaring Mouse has been retained by Senseye following a six-month trade PR trial that focused on building awareness of the company and its… Continue reading Senseye hires Roaring Mouse for corporate and trade PR support

How to prepare for a media interview

How to prepare for a media interview

Preparation is everything for media interviews. Prepare for them as you would for a client meeting. Find out about the interviewer, their audience and what they want to achieve from the engagement. Prepare three messages that you want to communicate and use them to frame your responses. Think about proof points to backup your messages… Continue reading How to prepare for a media interview

5 ways to get your business noticed (when you’ve no news to share)

Reviews Depending on your product or service, there may be journalists and bloggers willing to try it out. Reach out to the right individual, explain how what you offer will improve the lives of their audience and ask if they’d be willing to try it for free. Follow up with them to ensure they know… Continue reading 5 ways to get your business noticed (when you’ve no news to share)

How to make noise with news

The news pages of national, regional, business, trade, and technical media, we well as the vast number of specialist blogs that exist today, provide ample opportunities for scale-up companies to build awareness with those they wish to influence. Journalists and bloggers rely heavily on sharing news to inform their audiences and keep them coming back… Continue reading How to make noise with news

How to build your businesses with content

Quality content has always played an important role in maximising the rate at which website visitors become paying customers. The explosion of social media and changes to Google’s algorithm mean it has also become one of the most significant factors in how much traffic a website attracts in the first place. The value of a… Continue reading How to build your businesses with content

How to win business with words and web

How to win business with words and web

A decade ago I attended a meeting at my then employer with other founding members of a new business unit. My brief, as the PR lead, was to position the new venture positively and ensure customers recognised that our data and analytics could help with a wider set of requirements than was previously the case.… Continue reading How to win business with words and web