The New PR

Our musings on PR, marketing and how business is evolving

One of the best business books the leader of any scaleup business can read is ‘Fame & Fortune: How Successful Companies Build Winning Reputations’ by Charles Fombrun and Cees Van Riel. It looks at the world’s most successful companies and identifies six main areas of public perception that contribute to their overall corporate reputations: Emotional […]

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As part of our work with Beaming, the business ISP, we have produced a short film exploring the characteristics of a great place to work. We spoke three small businesses that have been recognised with great workplace awards and published the film with a study showing the characteristics UK business leaders rate most highly. Check […]

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When a single customer has the power to tell the world precisely what they think of your business, what people are saying about your service and product is increasingly important. But why is this the case? And how should you encourage this? Why is it important to get people talking? It goes without saying that […]

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Although more than a year ago, it hardly feels like any time at all since we last wrote the one of these, a blog about when Roaring Mouse turned five, which is probably why it’s taken until the middle of October to do a post for our sixth birthday. The other reason why this celebration […]

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In August 2018, Roaring Mouse was delighted to open the doors of its new Chesterfield office to Nathan Makalena, a journalism student from the University of Sheffield, who spent two weeks as our first ever summer intern. Here is Nathan’s warts and all review of  his time working at Roaring Mouse… My two main worries before […]

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As part of our support for the Chesterfield Champions scheme we were invited recently to talk with local radio station Spire Radio. During the interview James Taylor, Roaring Mouse’s founder, talks about Chesterfield, founding the agency, our particular approach to PR and content marketing and how we use it to help ambitious businesses stand out […]

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