Preparation is everything for media interviews. Prepare for them as you would for a client meeting. Find out about the interviewer, their audience and what they want to achieve from the engagement. Prepare three messages that you want to communicate and use them to frame your responses. Think about proof points to backup your messages […]

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Reviews Depending on your product or service, there may be journalists and bloggers willing to try it out. Reach out to the right individual, explain how what you offer will improve the lives of their audience and ask if they’d be willing to try it for free. Follow up with them to ensure they know […]

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Category: News from Roaring Mouse

Right, the office is now CLOSED until 2nd January, although we are still available via email or our mobile phones if you need us. 2018 has been amazing for Roaring Mouse thanks to people like you that buy our services and support what we are doing. Here’s hoping 2019 delivers even more of the same! […]

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Category: The New PR, Trade Secrets

The news pages of national, regional, business, trade and technical media, and the huge number of specialist blogs, provide ample opportunities on a daily basis for scale-up businesses to build awareness with those they wish to attract and influence. Most of what is shared through the media is news based, and more than 90% of […]

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Category: News from Roaring Mouse

Several hours before the Prime Minister called off tomorrow’s vote on her Brexit Withdrawal Agreement, I attended a meeting at 10 Downing Street with Kelly Tolhurst MP, the UK’s Minister for Small Business, and around 30 other leaders from businesses across the UK to discuss the thorny issue in person. There had been no noise […]

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Quality content has always played an important role in maximising the rate at which website visitors become paying customers. The explosion of social media and changes to Google’s algorithm mean it has also become one of the most significant factors in how much traffic a website attracts in the first place. The value of a […]

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