Why measure the impact of PR or any communications programme for that matter? Surely the bottom line is the only thing that matters? Yet large organisations can spend hundreds of thousands of pounds every year on media monitoring, evaluating coverage and understanding how activities have affected sentiment. This level of investment is beyond the reach […]

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We are delighted to announce that Roaring Mouse has been hired to run a proactive corporate and trade PR campaign for Senseye, a VC-backed startup that provides data analytics to industrial organisations. Roaring Mouse has been retained by Senseye following a six-month trade PR trial that focused on building awareness of the company and its […]

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Preparation is everything for media interviews. Prepare for them as you would for a client meeting. Find out about the interviewer, their audience and what they want to achieve from the engagement. Prepare three messages that you want to communicate and use them to frame your responses. Think about proof points to backup your messages […]

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Reviews Depending on your product or service, there may be journalists and bloggers willing to try it out. Reach out to the right individual, explain how what you offer will improve the lives of their audience and ask if they’d be willing to try it for free. Follow up with them to ensure they know […]

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Category: News from Roaring Mouse

Right, the office is now CLOSED until 2nd January, although we are still available via email or our mobile phones if you need us. 2018 has been amazing for Roaring Mouse thanks to people like you that buy our services and support what we are doing. Here’s hoping 2019 delivers even more of the same! […]

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Category: The New PR, Trade Secrets

The news pages of national, regional, business, trade and technical media, and the huge number of specialist blogs, provide ample opportunities on a daily basis for scale-up businesses to build awareness with those they wish to attract and influence. Most of what is shared through the media is news based, and more than 90% of […]

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